Butterfield & Robinson Selects PEAK 15 Tour Operator Software

CARLSBAD, CA— June 28th, 2010 — PEAK 15 Systems announced today that internationally renowned travel company Butterfield & Robinson (B&R) has selected the PEAK 15 tour operator software system as its next generation platform.

“We looked at numerous alternatives,” said Erik Blachford, CEO of B&R, “and it became obvious that PEAK 15 was the best solution for us.” Blachford—former CEO of online travel company Expedia, Inc.— understands that information systems are core to the success of B&R's business. ”PEAK 15 is so much more than just a way to take a booking. Instead, we think of it as the foundation that will underlie all of our traveler communication and trip operations. We really needed an integrated system that could tie all parts of the business together—a platform for our business.”

The selection of PEAK 15 was driven by multiple factors according to Blachford: “First, it was clear very early on that PEAK 15 understands our business better than any other vendor—and their roster of clients explains why. Second, the system is architected on the world-class Microsoft Dynamics CRM system and integrates seamlessly with many of the other applications we already use like Microsoft Office and Exact Target for email marketing. Third, its web-based, software as a service (SaaS) model works extremely well for a distributed company like us who have offices around the world.“

“It is truly an honor to be chosen as such a vital partner by a company with such a long history and sterling reputation,“ said James O'Leonard, CEO of PEAK 15 Systems. “We created PEAK 15 with a simple mission in mind—to assist companies like B&R and our other clients who recognize the importance of continuously pushing their operations and marketing to the next level.“

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Founded in 2005, PEAK 15 Systems, Inc. provides over 100 tour operators, outfitters and travel suppliers with integrated trip planning, marketing, booking/reservations, operations and accounting automation as an easy-to-use and affordable online service. PEAK 15 Systems is a Registered Microsoft Partner and member of the Microsoft Startup Accelerator Program, which identifies high-potential startups developing software on the Microsoft platform and fosters their success. PEAK 15 is also a founding member of the OpenTravel Alliance Tour Operator Project Team (www.opentravel.org), which develops technical standards to allow Tour Operators to participate in the global online travel ecosystem.

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Founded in 1966, Butterfield & Robinson, pioneered the concept of luxury biking trips in Europe. More than forty years later, B&R remains the worlds leading active travel company, offering trips throughout the year in 60 distinct destinations worldwide. A small, family-run Canadian company—with co-founder George Butterfield still biking to work—B&R has always strived to be the best, rather than the biggest, active travel company. B&R plans immersive trips for active people interested in seeing the world up close, exploring a region by bike or on foot during the day, and enjoying authentic cuisine and first-class accommodations at night.