Newsletter

Here at PEAK 15 we are constantly striving to identify those critical areas where information systems can help tour operators solve problems. We realize that you didn't get into the travel business out of a love for technology, but nonetheless competitive realities make it necessary for leaders to understand the potential of information systems as well as some pitfalls to avoid. So we've created a newsletter, PEAK PERFORMANCE, to provide a bite sized portion of insight into key opportunities or decision points. We hope you find these and future newsletters interesting and valuable. And we welcome your suggestions and ideas for future topics.

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PEAK PERFORMANCE --
Making QuickBooks quicker

In this issue we discuss some of the unique accounting issues faced by our industry and how PEAK 15's link to QuickBooks and other accounting programs can save tons of time and reduce costly data entry error.

PEAK PERFORMANCE --
Combining business insight with instinct

In this issue we took on business reporting tools and how they can help you gain criticla insights into how your business is running by looking at inquiry, booking and revenue trends across different trip segments.

PEAK PERFORMANCE --
Putting science back into marketing

In this issue we discussed putting some science behind your marketing investments by tracking, testing, segmenting and analyzing your efforts so you can then put more muscle behind those that are really working for you.

PEAK PERFORMANCE --
Covering your rear while boosting your bottom line

In this issue we share a case study of how information systems systems helped Geographic Expeditions roll out a new trip cancellation insurance program that reduced risk while also increasing profits.

PEAK PERFORMANCE --
Choosing your foundation wisely

This issue deals with the seemingly mundane but absolutely critical factor that the underlying database plays in the ability of your company to harness information. We compare the strengths and weaknesses of lightweight databases like FileMaker to standard relational databases like Microsoft SQL Server.