Multi-Day Tour Operator Management System
Custom • FIT • Scheduled • Group • Set Date Travel
Building a business that combines custom and scheduled travel can pose unique challenges
Supporting both sides with one tour operator management system is the best way to deliver the flexibility that guests demand. PEAK 15 provides your team with everything they need to delight guests and keep them coming back for all types of travel experiences.
Multiple Systems Lead to Inconsistency & Inefficiency Across Travel Models
Variable guest experiences aren’t caused by different travel models. Fragmented systems that support one part of your business and create unnecessary barriers to automation and collaboration are the problem. The solution is a unified tour operator management system.
Our fully integrated, end-to-end tour operator management system streamlines every process and creates a single shared source of truth that allows your team to focus on delivering exceptional travel experiences.
Are You Still Using Multiple Systems to Manage Complex Operations?
Cut-and-Paste Itineraries
New itineraries are based on starter templates or previously created trips.
Budget Calculators
Fixed, tiered, and variable costs and total group size all impact profit but can’t be accommodated.
Supplier Database
Contact details, images, videos, descriptions, services and rates are housed away from other information.
Customer Spreadsheets
A separate login is required to view contact details, email/phone call logs and sales history.
Accounting Software
All data relevant to supplier and customer payments is stored in a siloed platform.
What is the Fragmented Approach Really Costing You?
Duplicated Effort
Proposals have to be recreated by jumping from platform to platform
Expensive Mistakes
Incorrect or out-of-date budget assumptions, inaccurate calculations, or poor follow-up lead to errors that have to be fixed.
Wasted Time
Hours are spent searching for information and engaging in redundant communication.
Poor Guest Experience
Slow responses disappoint customers and send them to the competition.
Limited Data
You can’t be sure which departures to run or marketing efforts to invest in.
Take a Custom Tour of PEAK 15
Introduce us to your company. Tell us where you enjoy smooth sailing and where the operational seas get rough. We’ll show you how PEAK 15 can transform your travel business.
Powerful Features to Automate Workflows & Create a Single Source of Truth
Plan
Market
Sell
Operate
Account
Analyze
Trip Planning
- Clone a stunning template, duplicate any previously created trip or tour, or build a new itinerary from scratch.
- Add/replace services or packages of services from a unified library of supplier/vendor content and rates.
- Get pricing recommendations on a group or per guest basis while factoring in optional services or deviations for specific guests.
- Review different group sizes and age configurations.
- Use the tour operator management system to generate a unique, true-to-your-brand itinerary as a dynamic web page, PDF, or Word doc.
CRM & Marketing
- Access detail-rich profiles of your guests and partners, including inquiry, booking, and financial history.
- Maintain detailed traveler information, including interests, preferences, and special requests that can be captured and updated with online forms.
- Track emails sent to and received from customers.
- Use online forms to capture post-trip survey feedback.
- Integrate with popular marketing and communication tools like MailChimp, Constant Contact, HubSpot, and Marketo.
Bookings & Sales
- Receive and track web, email, and phone inquiries, and automate assignment and follow-up.
- Allow clients and guests to book their custom trip or tour and pay securely on your website, which always reflects inventory in real time.
- Manage commissions due to Travel Agents or B2B partners.
- Track optional services and room assignments by guest.
- Generate an invoice with a detailed schedule of payments.
- Capture flight information into and out of the destination, whether booked by you, another agent, or directly by the traveler.
Operations
- Send reservation confirmation emails with service details, rates, and payment terms to trip or tour suppliers.
- Input bills against services to track actual vs. quoted costs.
- Receive automated reminders when additional payments are due.
- Send rosters, rooming lists, and flight manifests to vendors/suppliers.
- Generate final itineraries with detailed times, directions, and contact information, along with operational itineraries with important notes and instructions for guides or drivers.
Accounting
- Invoice customers in their preferred currency.
- Process credit card and e-check payments directly from our custom travel management software or via your website.
- Get reminders of vendor and supplier bills that need to be paid, then track them against budgeted costs.
- Download transactions from PEAK 15 into QuickBooks, QuickBooks Online, Sage, Lawson, or any accounting system that can import a CSV or Excel file.
Dashboards, Analysis, & Reporting
- Create organization-wide, team, or personal dashboards that pull together critical information.
- Analyze performance of SEO, SEM, and email marketing with Google Analytics integration.
- Compare sales from one period to another based on date of sale or date of travel.
- Check budget vs. actual P&L for one departure or across different dimensions.
- Create your own reports and visualizations using Microsoft PowerBI and publish them to PEAK 15 or the PowerBI mobile app.
Why Do Multi-Day Tour Operators Love PEAK 15’s Tour Operator Management System?
With geographically split teams, coordinating scheduled and custom programs was a challenge. PEAK 15 lets us share real-time operational information and streamline booking, invoicing, and payments — so we can focus on analysis and automation to power our marketing and sales teams.
PEAK 15 has provided our business with a powerful tool to improve processes and guest experiences. We are constantly working together to add functions that improve communication and increase sales.
We have automated many functions that have led to improved productivity and continue to look for ways to automate further with the help of our PEAK 15 Account Manager who is a true asset to us!
Frequently Asked Questions
Have questions? We've got answers. Browse our frequently asked questions to learn more about PEAK 15, our features, implementation process, and how our platform helps tour operators streamline operations, enhance guest experiences, and grow with confidence.
How does the system manage complex group travel and shared allotments between different organizations?
PEAK 15 is specifically built to handle shared departures where independent groups, such as multiple university alumni associations, occupy seats on the same bus or cruise. The tour operator management system allows operators to allocate specific blocks of cabins, seats, or other inventory to each organization and track them independently. The software maximizes profitability on each trip by effectively managing these sub-allotments and allowing users to move unsold spaces between groups or release them back to the general public
Can the software handle “unloaded” or one-off custom requests during the sales process?
Yes. PEAK 15 has been developed by travel industry insiders who know that the ability to include placeholders for items that are not yet in the database or priced is a key strategic feature for custom and FIT operators. When a salesperson adds one of these unloaded services to a booking, the system can automatically trigger a task for the operations team to research, price, and confirm the item. This ensures that your sales reps can always accommodate unique guest requests and maintain a clear audit trail for operations to finalize the cost and margin.
How does PEAK 15 automate the collection of missing traveler information like dietary needs or passport details?
The tour operator management system features a Workflow Manager that allows operators to set up automated email cadences based on the trip departure date. The platform automatically scans reservations at defined intervals such as 30, 60, or 90 days before travel to identify missing mandatory items like dietary restrictions, mobility constraints, or passport data. It then sends personalized reminders only to the specific guests who have not yet submitted the information. Manual staff intervention is required only if the guest remains non-compliant close to the departure date.
How does the Planner Tool generate multiple document versions for guests, drivers, or other stakeholders?
The Planner PEAK 15 serves as the single source of truth for every piece of trip data, including logistical notes, vendor details, and marketing copy. The system uses HTML-coded templates to dynamically generate different versions of the same itinerary. That might be a polished proposal for sales, a detailed final guest itinerary, or a set of logistical bus instructions for drivers or guides. This flexibility eliminates the need for manual re-typing in Word or Excel and ensures that any change made to the master itinerary is automatically reflected across all document types.
What tools are available to track trip profitability and financial ROI in real time?
The software includes an integrated budgeting and pricing tool connected directly to a vendor service library. Management can view a live financial summary of any departure, understanding exact margin based on up-to-the-minute guest sign-ups vs. total capacity. By tracking actual bills paid against revenue collected within the trip record, the software provides a real-time P&L that helps management make decisions and determine which trips require more marketing focus to reach ROI goals.
