Best Practices

Three hikers jump with arms raised on rocky ground before snowcapped mountains at sunset
by PEAK 15 Marketing 21 July 2025
For multi-day tour operators and travel companies, high repeat traveler rates are seen as marks of success. Having a consistent client base traveling with you year after year is something every travel company dreams of. But what happens when that group of loyal guests begins to shrink?   One travel company recently expressed their concerns with […] The post Too Much Loyalty, Too Little Growth?  appeared first on PEAK 15.
Dark workflow diagram titled “Kick Off Call” with dotted process loops and icons on a black background
by PEAK 15 Marketing 4 June 2025
Even for the most experienced multi-day tour operators, change is intimidating. The idea of overhauling systems or adopting new technology feels overwhelming because current processes, even with their own set of flaws, feel familiar and safe.
Three hikers on a mountain overlook, one taking a photo with snowy peaks in the background
by James O'Leonard 26 June 2024
Understanding What Is a Travel Itinerary As a travel professional, you already understand that a travel itinerary is a comprehensive plan detailing the logistics of a trip. It outlines destinations, activities, and schedules to ensure a seamless travel experience.
Group posing on a beach, seen through a black photo frame with “PEAK 15” at the bottom.
by James O'Leonard 21 April 2022
Fifteen PEAK 15 principles to live by that we’ve found over the years: Understand profitability intimately Taking the time to build a detailed budget for each trip is critical. Even more important, though, is having a mechanism to easily compare actual vs. budgeted amounts.

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Book cover titled “6 Ways that Anti-Dry Tour Opens Improve Guest Experiences by Going Digital,” over lake scene with hiker

6 Ways that Multi-Day Tour Operators Improve Guest Experiences by Going Digital

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Better Trips Start Here: An Interactive Guide to Streamlined Operations and Memorable Guest Experiences