PEAK 15 vs Softrip

PEAK 15 lets you clone templates or build trips from scratch, pull from a unified library of supplier content, generate pricing recommendations based on target margins, and budget for fixed, variable, and tiered scenarios across group sizes, for both group and FIT trips. Branded itineraries and proposals go out to customers without rebuilding them by hand each time.

Softrip's Product Management module lets teams build escorted tours, custom groups, and FIT travel, with controls over supplier contracts, costs, pricing, and availability, plus markup values and yield management tools.

PEAK 15 puts a full CRM, built on Microsoft Dynamics 365, at the center of the platform, with complete customer and partner profiles, tracked guest and vendor communication, online forms, custom data capture, and post-trip feedback. It also connects to the marketing platforms your team already uses: MailChimp and Constant Contact integrate directly, and HubSpot and Marketo connect through an integration framework. Campaign results flow back into PEAK 15, so you can see whether a guest opened an email and how many recipients went on to inquire or book, closing the loop between marketing activity and revenue inside your system of record. If your marketing team is committed to a particular automation platform, PEAK 15 connects to it rather than asking you to move.

Softrip includes a built-in CRM and marketing module that manages B2B and B2C contact lists, segments the database by preferences and booking history, tracks calls, emails, and site visits, and runs campaigns inside the platform. It also handles travel agency profiles, commission tiers, and agency performance. If you would rather marketing live entirely inside one system with no outside connections, Softrip’s built-in module covers that.

PEAK 15 handles multi-channel inquiry tracking, custom and scheduled bookings, commission management, room and roommate assignments, air and transfer management, add-ons, travel protection, and payment schedules, with online bookings through your website.

Softrip's Reservations module walks internal users and customers through a step-by-step booking flow, with Integrated Payments handling credit card, ACH, scheduled, and installment payments. 

PEAK 15 automates reservation confirmations and payment reminders, and covers roster management, document creation and collection including dietary and medical requirements, and manifest generation and distribution. Task assignment, confirmations, and document collection automate against your own business rules rather than a fixed sequence.

Softrip's Operations module automates customer communications, produces rooming lists for suppliers, handles passenger manifests, assigns tour guides to departures, and manages inventory across suppliers.

PEAK 15 tracks actual vs. quoted costs at the trip level, so you can see budget against actuals on a departure while there is still time to act on it. Multi-currency invoicing, a direct QuickBooks integration, and exports to Sage, Infor/Lawson, and Dynamics keep finance working in the system it already uses, with payments through Stripe or PEAK 15 Pay (US and Canada). If you are standardized on QuickBooks and want trip profitability visible without replacing your finance stack, PEAK 15 is the better choice.

Softrip's accrual-based accounting is built into the platform and delivers profit and loss at the trip and reservation level, alongside general ledger, accounts receivable and payable, commission management, and multi-currency support. If a closed-loop native accounting subsystem is a hard requirement, Softrip might be the right fit for you.

PEAK 15 includes more than 100 operational reports out of the box, plus ad hoc and scheduled reporting and advanced search. Power BI integration is available as an add-on through a Microsoft subscription for advanced visualization. If your team needs to build and schedule its own reports without waiting on anyone, PEAK 15 covers that out of the box.

Softrip's reporting module delivers customized operational and financial reports, passenger lists and outstanding payment tracking, customer document distribution ahead of departure, and travel agency performance reporting for B2B operators.

Every PEAK 15 subscription includes unlimited email and phone support. Onboarding runs as a staged implementation with a dedicated account manager, and training is ongoing rather than a one-time event: self-paced interactive tutorials stay available for refreshers and new hires, alongside instructor-led sessions. The Support Portal provides a knowledge base, ticket status, and a community forum, and every customer is invited to the annual PEAK 15 Summit for customer-led sessions and hands-on training. PEAK 15 is cloud-based, so provisioning and infrastructure are not your team’s responsibility.

Softrip describes a consultative service model for its enterprise customers, spanning initial implementation through ongoing support, with an implementation manager and weekly check-ins. Softrip can be hosted on your own hardware, or Softrip will install, host, and manage the system on its servers for organizations without the IT resources to run it themselves. Reviewers note that implementation can be challenging given the breadth of the platform, and that smaller teams would welcome more proactive guidance on getting the most out of it.